Every business exists because it wants to offer value. Your ability to present your value product/service to your niche market in such a way that it appeals the prospects, will to a very great extent determine your sales. Though, this can be enhanced greatly by a simple strategy, Attraction Marketing.
Attraction Marketing which is more or less relationship marketing, is a gradual process of offering solicited value to the prospects and it mostly involves offering free advice, training through your articles, conference call, and/or offering of eBooks/tools. The intention of this action is to build relationship and trust from the prospects so that when the trust is built, the prospects will always see you as a leader who they can always consult for direction. At that point, you can NATURALLY recommend/sell your value product or service to the prospects without them feeling like you have sold to them. The naturally is emphasized because the prospects do not feel like this is another sales pitch but willingly accepted your product/service which you recommended to them. Being that this process involves relationship building, it is not a one day-one stop deal. You need to first attract the prospects to your business center where you will show to them that you have a solution to their problem. That is, you will teach them what they need to know about the issue/problem that is bothering them and how they can get rid of the problem.
The simplified step-by-step guide to use the attraction marketing principle is as follows: connect>>build rapport>>be valuable>>follow-up>>invite>>expose>>close. Briefly, let me highlight these steps. You need to first create a situation that will make you connect with the prospects. It may be your classified ad, your articles in the article directories, your social media posts and comments etc. This implies that whatever marketing channel you want to use to connect with the prospects, your offer must be qualitative and valuable; less competition will sweep it under the carpet in our highly competitive World Wide Web. The connection will lead the prospects to your website, where you have all the space and control to make them subscribe to your mailing list and at the same time, wanting to visit your site again and again and again. It is then, time to start building rapport with the prospects. Do not be in haste to sell anything; else you will rip them off your list. To create rapport, you must be valuable. You have to prove to them that you have what they are looking for and that you can offer it to them even without cost. Follow up with your prospects through periodic sending of newsletters. The autoresponder will save you a lot of trouble here. You may check GetResponse's FREE TRIAL. If you do not follow-up, those on your list will be carried away by other aggressive players (your competitors). Invite in the other words means recommending sales. Invitation will only be necessary, when you notice that the prospects have believed in you. Use your offers to expose them. Open their eyes to things they do not know. Add some professionalism so as to close sales as at when due.
To effectively and efficiently implement this, you need to have a website. This is where your prospects will be directed to, so that they can see more of the value you are promoting. We also need a website for any of these;
For Individual;
As a virtual office.To promote a specific course or interest.To generate multiple streams of income which abound online.To relate with the rest of the world in a more customized and personalized style.To start up a business that will guarantee your FINANCIAL INDEPENDENCE & IMPROVED LIFESTYLE....the benefits are inexhaustible.For Corporate Entity;
To launch an unlimited online global presence.To showcase your products and services.To use internet technology in rendering a 24/7 365 days product/service deliveryTo hype your business Unique Selling Proposition and boost your sales.To enhance your corporate image via online branding.To explore other numerous related income streams....And the list continues.
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