Thursday, December 22, 2011

Tips for Your Logo Design in Proper Way!

Designing a logo for a company or business is not that simple as it sounds! It should represent the true and perfect image of your company to the people. This is the reason designers work day-in and day-out to conceptualize a single logo. It requires a lot of creative imagination and out of the box thinking. Only then a concrete logo design idea starts taking shape.


Of course it is knowledge and experience that makes designers overcome all hurdles. Ask any business logo services firm, and they will tell you how they polished their skills using their knowledge.


Here are some tips that will help you get your logos right:


1. Client Involvement


Designing a logo for a company is a two-way process. A logo project can never be successful if there is no client participation. Always ask for a design brief so that you know exactly what your client expects from you.


Ask for client feedbacks on a regular basis, and involve them in all phases of the design process.


2. Do Some Brainstorming


The moment you get a logo project of a corporate house, start brainstorming. Jot down the ideas that comes to your mind on a writing pad. Start analyzing all aspects of the company whose logo you are designing.


Take a note of all the suggestive ideas that comes to your mind. Include points that are relevant to the industry or business.


3. Compose a Catchy Slogan


Having a catch phrase or slogan is a must for your logo. The slogan spellbinds your target audience in memorizing the name of your company. Slogans usually look simple with 3-4 words, but it actually requires a lot of time in brainstorming slogan ideas.


You have to mind map to think of a slogan that works for your business. You should create a rough sketch of the ideas that seem relevant. The slogan for your logo should highlight the benefits of your products. You can use catchy nouns, adjectives, or superlatives that are related to the nature of your business.


4. Follow your Style


Always trust your own abilities and follow your individual style while designing logos. If you imitate other designer's trends, you will end up creating plagiarized logos! A logo which is original and unique becomes memorable, and not something that already exists!


You have to be highly imaginative to create something original and outstanding. This way the logo will make a mark in the audience psyche.


5. Think Simple


Incorporate limited designs and colors in the logo. Include only components that are relevant to the nature of your business. Therefore, create simple and easy to understand logos. Think of some of the famous brands like Nokia, Nike or Samsung. Their logos are simple, yet memorable.


6. Study Famous Logos


To get your design right, it is important that you spend some time in researching. Have a look at some of the famous logos. Draw inspirations from them. See how they have used colors, graphics and font to communicate a message. However, ensure that while drawing inspirations, you don't start copying designs.


There is a difference between getting inspired and copying. You get inspired to create something superior, and copy when you lack ideas.


Hope you liked reading the article. The above tips will help you to get your logo right.

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